Integrating Causal Inference with Multi-Channel Attribution for Equitable Pharmaceutical Marketing Effectiveness Evaluation. Journal of Science, Innovation & Social Impact, [S. l.], v. 2, n. 1, p. 31–45, 2026. Disponível em: https://sagespress.com/index.php/JSISI/article/view/80. Acesso em: 14 feb. 2026.